June 2011
2 posts
Watch“We started by sending a desktop mini fridge with 2 liters of Bonafont to one of the most influential twitters in the country. … Every time the fridge door was opened, a tweet was automatically posted on the celebrity’s timeline, telling her thousands of followers she was drinking water, and motivating them to do the same.”
[via Frukt blog via Katy Lindemann]
